Fran asks:
I'm thinking of setting-up my own blogs (on topics unrelated to your own), and I was wondering if you would be able to give me a rough idea of how much money I could expect to make from Adsense each month? I hope you don't think me rude for asking, but I've struggled to find realistic figures on the web; they all seem overinflated
Hi Fran,
To be completely honest with you, the answer to your question is that there is no answer. I could tell you what I make every month from Adsense, but it wouldn't give you any idea what you could hope to make from it because there are just so many variables to take into account. Your earning capacity from a pay-per-click program like Google Adsense, for instance, will depend on factors such as:
1. The niche you choose for your blog
Put simply, some subjects are always going to be more profitable than others. What you earn per click depends on how much the advertiser is willing to pay for that click, and that, in turn, depends on factors such as how competitive the niche is, how many other advertisers are also paying for adsense adverts, what time of year it is, how well the economy is performing and too many other factors to list here.
Our blogs are spread over a few different topic areas, but even within each niche, the cost per click, and what we earn per day/month/year can vary wildly. Traffic is also a big factor when it comes to earning from Adsense, and it's clear that some topics will generate more interest and therefore more traffic than others. If you choose a very specialist subject to blog about, for instance, you may find that your Adsense earnings will be smaller, or will at least plateau more quickly than a more popular topic, which gives you the opportunity to reach a much larger audience.