This post was originally published on my beauty blog, Hey-Dollface.com, which is where the "incident", for want of a better word, happened. I thought I'd also post it here, though, because it's an excellent example of how NOT to use blog comments to try and market your product: and I guess it's also a good lesson to bloggers to trust your gut instincts and take the time to check out your comments if you think there's something fishy going on. Of all of my sites, Hey-Dollface is the one that gets targeted most by spammers, presumably because it's so product-based, but this was the most blatant example of bad self-promotion I've seen in a while.
NOTE: Although I did contact Microplane asking them for an official comment, and making it clear that I was writing a follow-up about this, to date the only response I've had has been from the person who originally commented on my blog. Needless to say, if the company do get in touch to further clarify the situation, I'll be happy to publish their response.
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Sometimes writing for a beauty blog - or any blog, really - can be quite the eye opener. It's amazing what some companies will do to try and promote themselves while dissing their competitors, and today I came across a good example of this, on my post about the Ped Egg.
In my post, I compared the Ped Egg to the Microplane Foot File. I've used both, and liked both products (you can read my review of the Microplane here), and as I noted in my review, the only real difference between the two, for me, is the price, with Microplane the more expensive of the two. I stand by that opinion, and the respective costings are simple fact which anyone can check out for themselves.
Continue reading "How NOT to use blogs to market your product: the Microplane mistake" »
