Announcing our "new" blog network!

Over the last few months, I've been slowly becoming aware of something that's been niggling away at me: of all of the people who know me, very few actually understand what I do for a living.

When my work revolved solely around writing for newspapers and magazines, it was much easier to explain what I do. Most people understand the term "journalist" or even "freelance writer". But "professional blogger"? Not so much.

Even those people who know what a blog is, don't seem to be aware of the fact that blogging is something that can actually make money, or that people make a living from it. (I'm talking about lay-people here, not people who practically live on the Internet, like I do). "Are you still doing that 'blogging' thing?" they'll ask doubtfully, pronouncing 'blogging' as if it's a foreign word. And then, "Are you making money from it?"

Part of the problem for me, I think, isn't so much the fact that I blog for a living: it's the fact that I have so many blogs - both my own and ones I write/edit for clients - that it's hard for people to keep track of them all, or to pin down what it is I actually do with them. And so Midas Media was born.

Midas Media is the name we've given to the publishing wing of our existing business, Hot Igloo Productions.  It's a concept that brings together all of our blogs, and allows us to present them as one, unified whole. The website itself (which isn't complete yet, by the way, and hasn't been spell checked!) is a place where we can give prospective advertisers information about the company, the sites, and ourselves. It's a place I can point to whenever I'm asked the dreaded "So, what do you do?" question.

In short, it's our "new" Blog Network - and I place the word "new" in inverted commas, because the blogs themselves aren't new, nor is the idea of forming them into a network. It's a fairly significant move for us, because it represents the fact that our blogs are now becoming a big enough part of our business to require their own website, and their own separate "company".

Will it help boost our sites' profiles and encourage advertisers to take us more seriously? We don't know. But it'll sure help me explain what it is I do for a living to people at parties.

"Hi, I'm Amber: I run a small Internet publishing company. What do you do?"

Comments

[Christine]

I am an instructor at Misque, a juried writer's retreat for authors with complete (or nearly complete!) novels, who want to take the next step and prepare it to be sent to agents and editors. I wonder if you would consider becoming an affliliate?

If you think you might be interested, check out http://misque-writer.com/ or email me at misque-writer@misque-writer.com